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Step by step

Part 1: the customer profile/persona bit

4 doors painted white, 1 painted yellow

Give yourself some time to get set-up


Bull’s eye


Boats in a storm
  1. Avoid quick fixes
  2. Avoid multiple design approaches
  3. Finish the feature; don’t just drop the effort after the first version (iterate people!)
  4. Know when you need to do a redesign; features do outgrow designs initially applied
  5. Have a vision and try to stick to it; don’t get distracted by trying to please everyone


Senior product manager based in Berlin, Germany.

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